Overview of Destinations

What is a destination?

A destination is a system or platform where processed data from various sources is sent for further utilization. It can be a database, a data warehouse like BigQuery, a message queue like PubSub, or even a marketing platform. These destinations are integral for enabling analytics, driving business intelligence, and supporting marketing strategies by making the data accessible and actionable. By efficiently managing data destinations, organizations can leverage insights across different domains to enhance decision-making and optimize operational processes.

Type of Destinations

Here are some of the destination types you can use: